Post by account_disabled on Jan 3, 2024 4:52:11 GMT
Associated Spanish Event Agencies (AEVEA) wants to make society and institutions aware of the strengths of corporate events and MICE (Meetings, Incentives, Conventions and Exhibitions/Events), since it considers that it is one of the industries most affected by the pandemic, and yet, one of the least understood and taken into account. And with all of you... The EVENTS! We start from the accurate definition of Raimond Torrents, CEO of the Event Management Institute , “ An event is an act of live communication in which an organization aims to transmit a specific message , to a specific audience, to provoke a response or generate an attitude” , and we delve deeper through each of the letters that make up the word EVENT. E for Emotions …Through creativity we seek to excite those attending the event, to impact them and cause the brand message to remain engraved in their memory. Emotionalizing the event makes it reach the heart, making the messages much more noticeable. According to science “without emotion there is no attention and without attention there is no memory.” Neuromarketing techniques (electroencephalogram, eye tracking, galvanic skin response, biometrics...) applied to events help us measure the speed of our brain's reaction to a stimulus, determine whether the emotions experienced by our audience are positive or negative, its level of intensity.
In this way we can evaluate the event program, its speakers, the slogan, the proposed destination, the event website ... V for Brand Visibility …Events are a powerful communication and marketing tool with Phone Number List which brands launch their new products, inaugurate, award awards, present results to their shareholders and the media, transmit their strategy to their employees, show progress scientists to groups, promote sport, make known and praise a territory... All through making experiences that make visible and position brands in the minds of employees, consumers, media, participants ... E for Engagement … The event generates commitment, involvement, by involving the attendees of an event with the brand that promotes it. The power of in-person as an opportunity to capture attention and link people to the brand. N for Networking …Create business relationships, business opportunities, share experiences… face to face events are unbeatable in this field! T for Transformation .
An event can have the objective of motivating, creating a team, transmitting messages, training..., in short, it transforms behaviors and ways of relating, strengthens ties, promotes learning..., which translates into sales . Or Omnichannel …The combination of off and on is a successful combination. Technology helps to work on the event before (reaching the audience, focusing on their interests), during (provoking face-to-face, two-way interaction) and afterwards, increasing the experience, lengthening it and thereby also prolonging the moment of business generation. S for Safety … If safety was already an essential value in every event, now the health protocols are added that minimize the risk of contagion to the maximum. Access management, capacity control, safety distance, specific measures for catering services , for audiovisual services, specialized personnel in ensuring that measures and recommendations are complied with... make the organization of professional events an industry Very safe. We finish with a video that shows what the events industry is, its economic importance (more than 11,000 million euros), its professionals (more than 82,000) and some of the professions that make it up.
In this way we can evaluate the event program, its speakers, the slogan, the proposed destination, the event website ... V for Brand Visibility …Events are a powerful communication and marketing tool with Phone Number List which brands launch their new products, inaugurate, award awards, present results to their shareholders and the media, transmit their strategy to their employees, show progress scientists to groups, promote sport, make known and praise a territory... All through making experiences that make visible and position brands in the minds of employees, consumers, media, participants ... E for Engagement … The event generates commitment, involvement, by involving the attendees of an event with the brand that promotes it. The power of in-person as an opportunity to capture attention and link people to the brand. N for Networking …Create business relationships, business opportunities, share experiences… face to face events are unbeatable in this field! T for Transformation .
An event can have the objective of motivating, creating a team, transmitting messages, training..., in short, it transforms behaviors and ways of relating, strengthens ties, promotes learning..., which translates into sales . Or Omnichannel …The combination of off and on is a successful combination. Technology helps to work on the event before (reaching the audience, focusing on their interests), during (provoking face-to-face, two-way interaction) and afterwards, increasing the experience, lengthening it and thereby also prolonging the moment of business generation. S for Safety … If safety was already an essential value in every event, now the health protocols are added that minimize the risk of contagion to the maximum. Access management, capacity control, safety distance, specific measures for catering services , for audiovisual services, specialized personnel in ensuring that measures and recommendations are complied with... make the organization of professional events an industry Very safe. We finish with a video that shows what the events industry is, its economic importance (more than 11,000 million euros), its professionals (more than 82,000) and some of the professions that make it up.